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In Full Bloom Everything is coming up roses for this online organic florist.
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Vital Stats: Gerald Prolman, 46, of OrganicBouquet.comin Mill Valley, California
Company: Online organic floral company
Seed Planting: With 27 years of experience in the natural and organic products industry, Prolman noticed organic flowers weren't readily available. He was itching to start a business that would generate positive social and environmental change, and knew organic floral production would reduce the use of toxic pesticides. "The need was clear," he says, "and the opportunity was obvious."
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